Tuesday, February 26, 2013

Shooting a Portrait of Richard Branson for the Cover of Wired UK


This is a brief excerpt from PetaPixel




Up. That’s all you need to say. Last November, we took on a project with Wired UK magazine to photograph Richard Branson’s latest venture in attempting to conquer the final frontier: space. We spent the good part of a week in the deserts of New Mexico and California, photographing the spaces and places, the infrastructure, the people, and ultimately Sir Richard himself.It’s not an exaggeration that ten minutes can go by in the blink of an eye. Months of concepting, weeks of planning and pre-production, and when it’s all said and done we’ve got ten minutes to make it happen. What can we do in ten minutes with one of the most iconic and charismatic public figures on the planet? What we always do – make photos.


Here’s where we started. An early morning on the tarmac. Since we only had ten minutes with Branson and very little time with Virgin CEO George Whitesides and test pilot Dave Mackay, we knew that we would have to shoot each of the subjects separately and then composite them into the final cover. No problem. With this in mind, we mapped out the shot and carefully setup …



By: Robert Luessen


Continued… click here!







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