This is a brief excerpt from PetaPixel
Fujifilm held its CES 2013 press conference yesterday, revealing some facts about the state of its camera business, sharing its vision moving forward, and offering a closer look at its two new fixed-lens cameras: the X100s and the X20.One of the main takeaways from the presentation is that Fujifilm is intent on being a major player for “3rd category” cameras — that is, cameras that fit between DSLRs and smartphones.
It points to three main strengths a successful 3rd category camera must have in order to offer clear advantages to the other two categories: quality, style, and speed.
The company thinks it’s uniquely qualified and equipped to meet these three needs. After all, the company has decades of experience under its belt and three proprietary technologies that address those issues: the X-Trans CMOS sensor, FUJINON lenses, and the EXR processor.
When launching the initial wave of X-Series cameras, including the X100, X-Pro1, X-E1, and X10, the company’s main focus was image quality. Its goal was to offer small cameras that have IQ comparable to larger-frame cameras on the market.The company was quite successful with its initial goals: the X-Trans sensor in the X-Pro1 and X-E1 have been …
By: Michael Zhang
via planet5D pinterest news http://pins.planet5d.com/hands-on-with-the-fujifilm-x100s-and-x20-pricing-and-availability-revealed/
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