Twitter Launches Vine, the 'Instagram of Video' (in Lieu of Owning the Instagram of Pictures). End Saga?

This is a brief excerpt from NoFilmSchool

Dave Kendricken

01.25.13 @ 6:32PM Tags : app, apple, apps, camera, cameraphone, facebook, instagram, ios, ipad, iphone, ipodtouch, mobile, smartphone, social, socialmedia, twitter, vine

Twitter is “the internet’s SMS.” Instagram is the Twitter of pictures. Some app somewhere is prophesied to be “the Instagram of Video.” I’ve used epic words for social media’s ‘cinemaminigram’ before, because it’s apparently that big of a deal — or it may just be YouTube. Then again, if Instagram is Twitter for photos, but Facebook nabbed Instagram — all while ‘Instagram for Video’ is still out there — what’s a Twitter to do? The next best thing, or better: Twitter has just dropped Vine for iOS. It’s a lot like Instagram, but for 6 second looping videos. Given that Twitter already is, well, the Instagram of words, this app could be the ‘IoV.’ Is this saga at the beginning of its end?

In terms of branding models, Twitter has (basically) done a Facebook/Instagram with Vine — as in, acquired a novelty startup and its flagship app, but allowed that app to retain its discreet identity as separate-though-aligned with its parent. The parent, of course, gets the most fluid integration with that app compared to other social …

By: Dave Kendricken

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