This is a brief excerpt from Ron Dawson’s DareDreamerMag
May 10, 2013 by Ron Dawson
This is part 2 of a guest blog post by Jimmy Moncrief of Ciderr.~~~~~
In Part I of this article I gave an example of a problem my friend was having interacting with a bride that was looking to discount his services and we talked in general terms how filmmakers are in a very unique position to increase their prices if they position themselves correctly.
Part II is about specific tactics filmmakers can use to increase their prices and increase their marketing without discounting their brand.
Limited Time
In Part I of this article, I stated that luxury brands rarely discount. However, when they do they discount for a very limited time. You will hear catch-phrases like “this weekend only.” I don’t personally discount my prices but if I did I would definitely use a very short time horizon. If you use constant discounting you will denigrate your brand and your discounting will be less effective. I personally know of two wedding professionals that book over 75% of their weddings in one month, because they promote a 20% savings if you book this month, strategy.
Registry
First and foremost, you should know upfront I’m extremely biased here. …
By: Ron Dawson
via planet5D pinterest news http://pins.planet5d.com/lowering-your-rate-without-hurting-your-brand/
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