This is a brief excerpt from PetaPixel
‘Showrooming’ is something that’s having a big effect in the camera equipment industry and something that many brick-and-mortar retailers are trying to address. It’s when consumers walk into a store not with the intention of actually purchasing a camera or lens, but instead to play around with them and evaluate them in person before making the actual purchase for a lower price online.
One store over in Brisbane, Australia has come up with a novel strategy (but not so consumer friendly) for combatting showrooming. To ensure that only customers looking to purchase products walk through their doors, the store is charging a $5 fee just to browse its wares.The sign above was spotted by Reddit user BarrettFox outside a specialty food store. It states that the $5 fee will be deducted once goods are purchased so that actual customers won’t incur any extra costs.There has been a high volume of people who use this store as a reference and then purchase goods elsewhere [...] This policy is in line with many other clothing, shoe and electronic stores who are also facing the same issue.
We have yet to hear of a single camera shop that has a similar …
By: Michael Zhang
via planet5D pinterest news http://pins.planet5d.com/store-wages-war-against-showrooming-by-charging-a-5-just-looking-fee/
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