Monday, March 25, 2013

Adobe Defends Its Ridiculous Australian Pricing Before Parliament


This is a brief excerpt from PetaPixel




About a month ago, the fact that Australian customers pay so much more for Adobe CS6 that it’s actually cheaper to fly to the US and get it went viral on the internet. At that point, Adobe had already been summoned in front of Parliament to explain the “price gouging,” and had even dropped their monthly Creative Cloud subscriptions to reasonable rates in response.

Now, Adobe — alongside Apple and Microsoft — have finally been forced to keep that appointment. And during the meeting, each of the three companies gave the Australian Parliamentary Committee a few reasons as to why exactly Australian customers have to pay so much more for some of their products.


While Microsoft and Apple cited distribution chains, copyright and competition, Adobe went a different direction, citing the personalized service offered by Adobe’s Australian website, and high local running costs. As Adobe’s Paul Robson explains:


“I run a local operation, that operation has costs, those costs include the salaries of our staff, the leases on our buildings.”


Those higher local running costs are added to by the fact that Adobe’s Australian customers can only purchase Adobe’s products from the local Adobe website, which charges …



By: DL Cade


Continued… click here!







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