Friday, April 26, 2013

What is multimedia? Should we now be talking about visual storytelling? A report commissioned by the World Press Photo Academy looks at the state of multimedia in modern journalism


This is a brief excerpt from DSLR News Shooter




Reported by Mat Gallagher:

The World Press Photo commissioned Dr David Campbell to examine the current practices of multimedia against the background of the disruption in the traditional media economy, and the revolution in how people consume news today. The report, which was delivered to World Press Photo in Amsterdam yesterday, poses five questions: How is multimedia being produced? How is it being financed? How is it being published/distributed, and who is doing it? How are viewers consuming multimedia? And what types of multimedia attract the most attention and what are the criteria for success?

What is clear from the piece is that the term multimedia cannot be fully defined and that, in this period of post-industrial journalism, visual story telling takes many forms. Despite the rather depressing steady decline in news print sales globally since the 1950s there is still a healthy appetite for news, which is increasingly being filled by online and digital sources. Online news video is the largest growing multimedia format and some media houses, such as The Wall Street Journal and The New York Times, are now expanding their video operations. The issue of funding and the fall in advertising revenue is covered in …



By: Mat Gallagher


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