This is a brief excerpt from PetaPixel
As we wrote this past Monday, Chrysler scored a major advertising win during the Super Bowl with the commercial above, titled “Farmer.” It’s a simple photo slideshow with Paul Harvey’s “So God Made a Farmer” speech playing in the background.
Despite its simplicity, it has become one of the most talked about ads over the past week, and now new details are emerging regarding its creation.One of the photographers that contributed to the project, Andy Anderson, has written up a blog post with some background info on how everything came together.
The spot was the brainchild of ad guru Jimmy Bonner of The Richard’s Group, which recruited ten talented photographers: Andy Anderson, William Allard, Jim Arndt, Daniel Beltra, Mark Gooch, Andy Mahr, Kurt Markus, David Spielman, Matt Turley and Olaf Veltman.
Four of Andy Anderson’s contributions to the advertisement
The photographers were given simple instructions and the speech by Paul Harvey, and were asked to spend time with farmers and ranchers. They knew that their photographs would be used during a 2-minute Ram commercial during the Super Bowl, but they had freedom to shoot whatever they felt was appropriate.
Anderson writes that he feels blessed …
By: Michael Zhang
via planet5D pinterest news http://pins.planet5d.com/a-closer-look-at-chryslers-god-made-a-farmer-super-bowl-commercial/
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