This is a brief excerpt from NoFilmSchool
There’s nothing new about brands partnering with creative talent to give a mutual boost to their respective profiles, but what’s slightly different about the new six-part video collaboration from Noisey and Belvedere Vodka is their approach of pairing non-traditional music video directors with musicians. The first product of this alliance to stalk its way online is Black Swan choreographer Benjamin Millepied’s Demons for Canadian electronic duo Zeds Dead:
Despite being predominantly known for his work in the world of dance — he was recently appointed Director of the Paris Opera Ballet — Millepied is no stranger to the role of film director with well-regarded shorts Time Doesn’t Stand Still and Partita under his belt, along with a series of films for composer Philip Glass and a couple promos for IO Echo (Eye Father and Stalemate) although those projects displayed a much more languid pace. As he reflects in the interview below (which of course includes a conspicuous bottle of Belvedere least we forget the origin of the collaboration), a previous love of Drum n Bass and memories of the individualistic dance styles it produced in clubs, inspired much of the choreography seen in the kinetic Dubstep promo.
The …
By: Mar Belle
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