This is a brief excerpt from PetaPixel
Michael Zhang · Feb 04, 2013
In late 2012, Photoshelter surveyed around 5,000 photographers to find out the industries outlook on 2013. Some of the findings were pretty interesting.
The chart above shows the top challenges the photographers think they’ll face in 2013. Only 10% of those who responded were worried about gear-related issues. People don’t seem to be having a hard time finding the right equipment to use for their shoots — it’s the business-side of the photography business that’s weighing photogs down.The most worried-about thing is the task of finding new clients — something 74% of photographers said was their top challenge.
In terms of investing money in their photography, 93% of photographers said they will be shelling out dough in 2013. Here’s a breakdown showing where that money will be going:Even though finding the right gear isn’t a concern for most photographers, 63% of respondents said they will still be dropping their hard earned cash on new equipment this year.
Workshops and courses geared toward improving your photography and business are apparently very in-demand these days.
How about the issue of marketing? How do photographers plan to get their work and their brand out there in order to attract prospective clients? Two of …
By: Michael Zhang
via planet5D pinterest news http://pins.planet5d.com/photographers-finding-new-clients-not-gear-is-biggest-challenge-in-2013/
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