This is a brief excerpt from PetaPixel
To promote this year’s edition of its sports photography competition, Red Bull Illume is sending out a pretty slick promo. It’s simply a USB drive loaded with a press media kit, but the presentation is so clever that we thought we’d share it with you (perhaps you can do something similar to promote your own photography business).The promo arrives in a sleek black box that looks like it could contain some kind of high-end gadget.
Instead, open it up, and you’ll find a tiny DSLR sticking up out of the foam padding, with a pixelated “ENLIGHTENED” projecting out from the front of the lens.
Right when the box is opened, there’s a high pitching whine reminiscent to what you hear when a flash unit is charging up. Then there’s the sound of shutters, and the “ENLIGHTENED” text is illuminated with flashes of light. Here’s a video showing how it works:
The USB drive itself is made of a solid rubbery material, and is designed to look like a Leica S series medium-format DSLR:
The lens itself is the USB drive — it pops out of the camera body:
The USB drives used in …
By: Michael Zhang
via planet5D pinterest news http://pins.planet5d.com/promo-idea-use-tiny-dslr-usb-drives-to-make-sure-your-photos-are-seen/
No comments:
Post a Comment