Tuesday, April 23, 2013

Serving Your Client vs Serving Your Muse


This is a brief excerpt from Ron Dawson’s DareDreamerMag




April 23, 2013 by Ron Dawson


One of my clients is Downing-Clark Hope Center and Academy, a special school and boarding home for teen and pre-teen girls in the Atlanta area rescued from sex trafficking. This is a topic that has been near and dear to my heart ever since I created this PSA for another client, Street GRACE. It’s been used by numerous churches and non-profits to illustrate the horrific statistics happening right in our backyard. It was actually this PSA that led Downing-Clark to me.

Two “Possibilities”

Downing-Clark wanted a video they can use in their fundraising efforts. Something that would move people, but also show the hope they offer. So we came up with a unique film concept. Inspired by the film “Sliding Doors,” I wrote a script that displayed two possibilities for a teen girl caught in the sex trade. One in which Downing-Clark exists, and one in which Downing-Clark doesn’t exist.

Let me just say, it was a lot easier to write than to shoot and edit. I did an early rough-cut to get feedback. Were people “getting it” or were they confused? Were they inspired to learn more about Downing-Clark? Based on that initial …



By: Ron Dawson


Continued… click here!







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